Social media can be a valuable research tool, but following, likes, and timelines, it can be tricky to know where to begin. Here Dilip Mutum talks about using Facebook as a tool to collaborate, publicise and carry out research.
Most people see Facebook as a place to socialise, to connect with friends, share pictures and play online games. However, an increasing number of academics and students are using this popular social network for academic and research purposes.
Create a Facebook research page
It’s a good idea to create a Facebook page for your research group or organisation. The Wolfson Research Exchange Facebook page is an example of this, and it is a great way to keep a professional presence on Facebook that is separate from your personal one.
For simple research, just click the “Questions” tab and then write the question you want to ask your friends. You can leave the answer open or add options they can select from. For more options you can use the Facebook Poll app which can be found on Facebook, using the Search bar.
One really useful feature in Facebook is the Events feature. People are increasingly using this tool to organise and publicise informal events and even conferences on Facebook. When you create the event on Facebook, you have three choices:
- Open – Events can be seen by anyone, and anyone can send invitations to the event.
- Closed – The event listing is visible to anyone but only those invited can see the details.
- Secret – These events can be seen only by those who are invited.
There are other options as well. If you want to make the event more interactive, you can enable the ‘Event wall’ and allow other people to post pictures, videos and links. This is useful to get feedback and to keep in touch even after the event has ended.
Go through the Events Help Centre for more information on Facebook events.
To communicate with people who are not already your Facebook friends, you can join one of Facebook’s many groups. These allow you to talk to members in real time or via email. Updates will come to your email like a regular mailing list.
If you are conducting research via an online survey site, you can recruit respondents via Facebook groups. Just post an invitation to the group along with a link to your survey site.
Using Facebook groups: avoiding common pitfalls
Some people might not be comfortable with being used as research subjects, so reassure them that your research is for academic purposes only and that responses will be anonymous. Credibility is an issue: if you have a fake name with a cartoon as your profile picture, it might be difficult to get responses.
Don’t make the mistake of joining a group and starting to recruit respondents to your survey straightaway. You should take some time to get to know the members first, joining in the discussions and then later on introducing them to your research.
You can also create your own private groups accessible only to you and your collaborators and use the space to discuss ideas.
Privacy and other issues
If you plan to use Facebook for professional or academic uses, you have to decide who sees your profile. Having a public profile which is accessible to anyone is not always a good idea. On Facebook, your friends can tag photos with your name and create content which appears on your profile.
You do not need to accept every friend request and you should avoid posting inappropriate messages or pictures as they may come back to bite you in the future.
Image Olga Palma, Wikicommons | Dimitris/Creative Commons
Hi-I want to do some qualitative research about diabetes based on the content of a lot of views which have already been posted in a closed Facebook group I belong to. Obviously it’s unethical to use the discussion board from the group-can you suggest any methods to generate similarly rich views? Would you suggest I open a separate closed Facebook page and ask people to join and discuss confidentially? What literature have you come across that you’d recommend on using Facebook groups for research purposes? Thanks!
Hi Alice! Thanks for reading our blog. You are right when you recognise that using Facebook groups would be unethical. My first piece of advice would be to talk your options over with your supervisor and the Ethics Panel at your university as each institution will already have established parameters. I’ve never had to use Facebook for my research, but doing a quick search these are some articles that might be useful:
– Facebook as a Research Tool for the Social Sciences: http://www.davidstillwell.co.uk/articles/AP_2015.pdf
– Facebook as a research tool: http://www.apa.org/monitor/2016/03/ce-corner.aspx
– The challenges of using Facebook for research: http://www.pewresearch.org/fact-tank/2015/03/26/the-challenges-of-using-facebook-for-research/
– Using Facebook as a research site and research tool: http://shura.shu.ac.uk/9528/
– Will Facebook Replace Traditional Research Methods?: https://www.gsb.stanford.edu/insights/will-facebook-replace-traditional-research-methods
You could always try to contact those authors directly for their take on the matter. Good luck!
That’s so helpful. Thanks!
In my experience, facebook groups, are a great way to disseminate our own posts
They are a great way to find other people with our same interests, and this allows to learn a lot!
Thanks for all the links you are sharing
Great article and follow up links too in the comments. I’ve just set up a research page for my market research, and I’ve written an ethics protocol along with consent and information forms and per-registered with osf; a home-based biz without an IRB